My name is Lori Eaton. I'm a Mental Performance Coach that will teach you how to think differently and how to take your game to the next level.

 

I was an elite artistic swimmer for 14 years. I swam at the club level, represented TEAM USA at several International competitions, swam collegiately, and even masters. After retiring as a swimmer, I competed in triathlon and Ironman competitions.
 

During college, I had the opportunity to take up coaching and quickly realized that my place was on deck, coaching young athletes to get past their fears and strive for their goals. I turned in my swim cap and have been a coach for more than 28 years.  

 

I have coached seven Olympians, placed 25 athletes on the U.S. National Team, and have led clinics all over the world. Most notably, I built an NCAA college program from the ground, up, won the U.S. Collegiate National Championships in just five short years, plus three consecutive U.S. National titles.

 

My coaching style is about accountability and empowerment. It’s about believing in you and coaching you through self- discovery to achieve your goals.
 

Education & Certifications

• MS in Counseling

• Certified Sport Psychology Coach

• Certified in Mindfulness Based Cognitive Therapy

• Certified Life Coach

• Certified LGBTQ+ Behavioral Health Provider